Importance of viral marketing

So, what exactly is viral marketing? (MMCLearning, 2019) According to Kaplan and Haenlein, they define viral marketing as electronic word-of-mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially growing way – often by social media applications (Kaplan and Haenlein, 2011). Viral marketing is a simple …

How Internet of Things will impact our lives in the future?

Have you ever heard of Internet of Things (IoT)? (Cass, 2018) Let me do some explanation. “The pervasive presence of a variety of devices – such as sensors, actuators, and mobile phones – which, through unique addressing schemes, are able to interact and cooperate with each other to reach common goals” (Giusto, 2010). In other …

Mobile Phone? I’ll admit, my 2nd wife.

Before I begin, ask yourself this question.   Roughly how many hours do you spend on your mobile phone for a day? Don’t really have a definite answer? Because you are feeling guilty for using it the whole day, including when you’re brushing your teeth? To be honest, I’m not surprised at all. (Mazzo, 2018) …

WoWo shamp… what? A shampoo that is viral on social media?

In the year of 2018, WoWo shampoo has been going viral on social media platforms and has been taking its place all over the internet. Before I continue about WoWo shampoo, I would like to introduce you to one of the great philosophers that analysed how messages go viral. (Azquotes, 2019) His name is Jonah …

Are we still safe on social media?

You have been using social media frequently and so far, you have not encountered any problems. What if one day, you woke up from your sleep and you realized your social media account is being hacked. Your Instagram account followed numerous unknown people. Your Facebook account has posts you didn’t write appeared on your wall …

Will Instagram eventually be the best social media platform in the future?

WAIT HOLD UP.  Do you mean Instagram will take over Facebook’s crown among various social media platforms in the future? (Readyartwork, 2019) (Hootsuite, 2018) Looking at the statistics from Hootsuite dated on Jan 2018, Facebook is currently leading with 2,167 million active users while Instagram is leading with 800 million active users. The difference between …